Marketing Consultant
Brand Lab MediaFind BBB Accredited Businesses in Marketing Consultant.
Information and Alerts
Important Information
Advertising Review
On August 1, 2024 and August 13, 2024, BBB requested that the business modify its website to be in compliance with the BBB Code of Advertising.
Specifically, Brand Lab Media’s website includes statements regarding the scope of their business and the results they’ve achieved.
Section 34 of the BBB Code of Advertising addresses Claimed Results where it states, “Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.”
BBB requested that the business either provide valid documentation to substantiate the challenged claims, or- in the absence of recent, reliable, relevant substantiation- remove these claims from their marketing materials.
In addition, Brand Lab Media’s website also includes references to the business’s results guarantee.
According to the Warranties or Guarantees section of the BBB Code of Advertising, when “satisfaction guarantee” or similar representations are used in advertising, any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed.
Recent complaints have alleged that Brand Lab Media has not upheld their advertised guarantee in all instances. BBB requested that the business provide an explanation regarding the limitations and conditions that apply to this guarantee and that they clearly and conspicuously disclose these in their advertising.
The business did not respond to these concerns.
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