Senior Services
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Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
In April 2019, BBB contacted the business regarding the following advertising concerns on the business website.
"Central Florida's #1 Baby Proofing Company"
BBB Code of Advertising indicates:
Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "#1 in new car sales in the city," can be proved or disproved.
BBB Advertising concerns also included:
"Heartsaver CPR Instructors"
"Specialty needs childrens' services"
"Support group seminars on safety for new moms and dads."
BBB Code of Advertising indicates:
Basic Principles of the Code
The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
To date the business responded but did not provide instructor credentials or further information.
Service Area
- Brevard County, FL
- Lake County, FL
- Orange County, FL
- Osceola County, FL
- Seminole County, FL
- Volusia County, FL
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