Used Car Dealers
Regional Wholesale IncFind BBB Accredited Businesses in Used Car Dealers.
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Alert Details
This business has 1 alert.
Ad Review
In June of 2016, BBB contacted this business regarding the advertising of the business name itself, which states and implies wholesale. BBB asked that the business provide substantiation that the company is a wholesaler that sells mainly to retailers, or that the company sells cars for the same as wholesale prices. BBB Code of Advertising indicates that:
"The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
Business Name or Trade Style
Business names or trade styles must not contain words that would mislead consumers either directly or by implication.
Similarly, a business name can use the term "wholesale" or "wholesaler" where:
- The advertiser actually owns and operates or directly and completely controls a wholesale or distribution facility which primarily sells products to retailers for resale; or
- The term would not likely mislead consumers in the specific context in which it is used."
In response, the business stated that: "we are a retail lot that sells used cars to retail customers. We have a Florida dealers license and a retail finance license. We buy and sell vehicles in auction lanes as well just as any other used car retail dealerships due. Regional Wholesale is the name of the company and has been since 1999. Wholesale was just a name that was selected at the time. We offer no advertising that we offer "wholesale deals", "wholesale to the public", "wholesale pricing", or "wholesale" anything ... it's just the name of the corporation."
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