Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
In October 2013 BBB contacted the business in regards to advertising concerns on the business's website. Specifically, BBB requested that the business provide the terms and conditions that must be met in order to participate in the advertised offers and that the business provide substantiation that the testimonials are those of customers and accurately reflect their current views of the business's services.
BBB Code of Advertising indicates the following in regards to testimonials and endorsements: "In general, advertising which uses testimonials or endorsements is likely to mislead or confuse if:
o it is not genuine and does not actually represent the current opinion of the endorser;
o it is not quoted in its entirety, thereby altering its overall meaning and impact;
o it contains representations or statements which would be misleading if otherwise used in advertising;
o while literally true, it creates deceptive implications;
o the endorser is not competent or sufficiently qualified to express an opinion concerning the quality of the product or service being advertised or the results likely to be achieved by its use;
o it is not clearly stated that the endorser, associated with some well-known and highly-regarded institution, is speaking only in a personal capacity, and not on behalf of such an institution, if such be the fact;
o broad claims are made as to endorsements or approval by indefinitely large or vague groups, e.g., "the homeowners of America," "the doctors of America";
o an endorser has a pecuniary interest in the company whose product or service is endorsed and this is not made known in the advertisement."
To date the business has not responded to BBB's requests.
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