Heating and Air Conditioning
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Important information
- Advertising Review:BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims may come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.On 7/13/2022, BBB contacted the business regarding their advertised products on their website. The business advertised that they are the #1 in the Chicagoland area, the business was asked to substantiate the claim. The business failed to substantiate the claim or correct the website as required by BBB’s Code of Advertising.
The business advertised the following product on their website:
Chicago's #1 Local Heating and Cooling Contractor
The BBB Code of Advertising States:
1. Basic Principles of the Code
1.1 The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB.
1.2 Advertisements which are untrue, misleading, deceptive, fraudulent, falsely disparaging of competitors, or insincere offers to sell, shall not be used.
1.3 An advertisement as a whole may be misleading by implication, although every sentence separately considered may be literally true.
1.4 Misrepresentation may result not only from direct statements, but by omitting or obscuring a material fact.
28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like “#1 in new car sales in the city,” can be proved or disproved.
On 7/20/2022 the business replied to the BBB by stating "What does it matter. We are no longer using the BBB, Your guidelines and codes are of
no interest to me." As of 7/25/2022 the business has not made any changes to the website or substantiated the claim.
Business Details
- Local BBB:
- BBB of Chicago & Northern Illinois
- BBB File Opened:
- 5/29/1997
- Business Started:
- 4/1/1996
- Business Started Locally:
- 4/1/1996
- Business Incorporated:
- 4/4/2014
- Type of Entity:
- Corporation
- Business Management:
- Mr. Fatmir Shero, President
- Ms. Patty Rice, Office Manager
- Number of Employees:
- 6
Additional Contact Information
- Principal Contacts
- Ms. Patty Rice, Office Manager
- Customer Contacts
- Ms. Patty Rice, Office Manager
- Social Media
Additional Information
- Business Categories
- Heating and Air Conditioning, Air Conditioning Contractors, Air Conditioning Repair, Residential Air Conditioning Contractors, Heating Contractors, Appliance Repair, Small Appliance Services, Sheet Metal Fabrication, Heating System Repair, Air Conditioning Cleaning, Appliance Installation, Commercial Air Conditioning Contractors, Sheet Metal Contractor, Air Conditioning Parts, Boiler Repair, Heating and Air Conditioning Filters, Heating System Cleaning, Boiler Cleaning, Commercial Appliance Repair
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