In Home Child Care
Twinkle Toes Nanny Agency NashvilleFind BBB Accredited Businesses in In Home Child Care.
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Alert Details
This business has 1 alert.
Ad Review
BBB's role in the marketplace is to ensure the public's confidence in advertising and promote trust in business.
Beginning on November 30, 2020 through to February 22, 2021, BBB asked the business multiple times to substantiate a claim made on its website. The business advertised that they are "Nashville's only pediatrician recommended nanny agency". BBB's Code Of Advertising (COA), section 28, states:
28. Objective Superlative Claims
Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, "Nashville's only pediatrician recommended nanny agency!" can be proved or disproved.
BBB's Code of Advertising requires businesses making such claims to be prepared to supply proof. BBB requested the business' voluntary cooperation in providing documentation that supports the advertised claims of "Nashville's only pediatrician recommended nanny agency!" BBB advised the business if it could not provide this substantiation, BBB asked that this claim not be included in future advertising or to be modified. However, the business failed to substantiate, modify or discontinue the claim.
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