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- Advertising Review:On October 3, 2023, BBB contacted the business regarding its sales claim on its website. The ad failed to state when the special deal expired. Retailers can advertise “sales” where they are offering a significant reduction in price for a limited period of time. At the end of the sale period, retailers can, in good faith, convert the sale price to a new regular price if they no longer claim a savings. Click here for specifics.To sell products/services online, businesses must meet online merchant requirements. The ad failed to disclose the currency code on its website as an online merchant. Advertisements should be truthful, sincere offers to sell. Advertisers have a responsibility to have substantiation for all claims made and should be able to provide that substantiation upon request. All advertising that may mislead or deceive consumers should be avoided. Click here for specifics.The business did not respond to BBB’s request for revisions and clarification in its advertising.
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