About
This business has 1 alert
Important information
- Government Actions:Government Action: BBB reports on known government actions involving business’ marketplace conduct:(MER-L-002088-22)
On December 6, 2022, JUUL Labs entered into consent agreement (MER-L-002088-22) brought against the company by the Attorney General of New Jersey and 33 other states.
The consent order stems from allegations that the company’s marketing and sales practices were aimed directly at children by engaging in advertising campaigns that appealed to youth, marketed younger users on social media, sold flavored products known to appeal to younger users, and relied on an age verification technique that was known to be ineffective.
In addition to JUUL Labs paying over $434.5 million to resolve the matter, the company has also agreed to refrain from the following:
- Youth marketing
- Funding education programs
- Depicting persons under age 35 in any marketing
- Use of cartoons
- Paid product placement
- Sale of brand name merchandise
- Sale of flavors not approved by FDA
- Allowing access to websites without age verification on landing page
- Representations about nicotine not approved by FDA
- Misleading representations about nicotine content
- Sponsorships/naming rights
- Advertising in outlets unless 85 percent audience is adult
- Advertising on billboards near schools or playgrounds
- Public transportation advertising
- Social media advertising (other than testimonials by individuals over the age of 35, with no health claims)
- Use of paid influencers
- Direct-to-consumer ads unless age-verified, and
- Free samples.
The following jurisdictions are included in this settlement: Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Maryland, Mississippi, Missouri, Montana, North Dakota, Nebraska, New Hampshire, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, Wyoming.
- Pending Government Action:Government Action: BBB reports on known government actions involving business’ marketplace conduct:Minnesota Attorney General's Office v. JUUL Labs
On December 4, 2019, the Minnesota Attorney General’s Office filed a complaint against JUUL Labs, Inc., Case #: 27-CV-19-19888. The complaint alleges that JUUL violated multiple state consumer protection laws, breached its duty of reasonable care and created a public nuisance.
The complaint also alleges that JUUL was negligent in its duty to correctly verify its customers’ ages, as required by Minnesota Law, and turned a blind eye to the fact that its controls were not working and underage Minnesotans were purchasing JUUL products.
The case is currently pending.
About This Business
Products and Services
Business Details
- BBB File Opened:
- 3/8/2018
- Business Started:
- 3/19/2007
- Business Incorporated:
- 3/19/2007
- Type of Entity:
- Corporation
- Business Management:
- Mr. Nicholas Luvaul, Dispute Resolution Specialist
- Number of Employees:
- 300
Additional Contact Information
- Principal Contacts
- Mr. Nicholas Luvaul, Dispute Resolution Specialist
- Customer Contacts
- Mr. Nicholas Luvaul, Dispute Resolution Specialist
- Fax numbers
- Other Fax: (866) 826-5618
- Additional Email Addresses
- Primary: Email this Business
Additional Information
- Business Categories
- Vaporizers, Online Retailer, Tobacco Equipment
More Resources
Featured Content
BBB Business Profiles may not be reproduced for sales or promotional purposes.
BBB Business Profiles are provided solely to assist you in exercising your own best judgment. BBB asks third parties who publish complaints, reviews and/or responses on this website to affirm that the information provided is accurate. However, BBB does not verify the accuracy of information provided by third parties, and does not guarantee the accuracy of any information in Business Profiles.
When considering complaint information, please take into account the company's size and volume of transactions, and understand that the nature of complaints and a firm's responses to them are often more important than the number of complaints.
BBB Business Profiles generally cover a three-year reporting period. BBB Business Profiles are subject to change at any time. If you choose to do business with this business, please let the business know that you contacted BBB for a BBB Business Profile.
As a matter of policy, BBB does not endorse any product, service or business. Businesses are under no obligation to seek BBB accreditation, and some businesses are not accredited because they have not sought BBB accreditation. BBB charges a fee for BBB Accreditation. This fee supports BBB's efforts to fulfill its mission of advancing marketplace trust.