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Important information
- Advertising Review:
OnJanuary 7, 2025, BBB Serving LosAngeles and Silicon Valley requested that the business substantiate, modify, ordiscontinue environmental benefit claims on the company's website, https://ladyjacket.com/. In particular, thebusiness advertises “Are your shirts ethically produced? Indeed, our shirts aresourced ethically, emphasizing responsible practices and collaborating withmanufacturers dedicated to ethical and sustainable methods.”
The BBB Code of Advertising states that, “1.1 The primary responsibilityfor truthful and non-deceptive advertising rests with the advertiser.Advertisers should be prepared to substantiate any objective claims or offersmade before publication or broadcast. Upon request, they should present suchsubstantiation promptly to the advertising medium or BBB.”
The BBB Code of Advertising states that, “36.1.1 Advertisers should notmake broad, unqualified general environmental benefit claims like “green” or“eco-friendly.” 36.1.2 Advertisers must qualify general claims withspecific environmental benefits. 36.1.3 Advertisers must possess competentand reliable evidence (often scientific evidence) to support all environmentalbenefit claims. Qualifications for any claim must be clear, conspicuous andunderstandable. 36.1.4 When an advertiser qualifies a general claim with aspecific benefit, the benefit should be significant. Advertisers must nothighlight small or unimportant benefits. 36.1.5 Unless clear from thecontext, any environmental claim must specify clearly and conspicuously whetherthe claim applies to the product, the product’s packaging, a service or just toa portion of the product, package or service.”
As of January 30,2025, the business has failed to respond to our request for substantiation,modification, or discontinuation of the advertised claims.
Business Details
- Local BBB:
- BBB of Los Angeles & Silicon Valley
- BBB File Opened:
- 12/24/2024
Additional Information
- Business Categories
- Womens Clothing
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