Property Management
Jax Cash BuyersFind BBB Accredited Businesses in Property Management.
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- Advertising Review:In August 2023, BBB contacted Jax Cash Buyers regarding claims in its advertising.
At its websites https://www.jaxcashbuyers.com/ and https://www.equitygroupjax.com/, the business states "Get A GUARANTEED “AS IS” Fair Cash Offer Today." Its jaxcashbuyers.com website includes the claim "We stand by our Values of guaranteeing you the Most Satisfactory Experience with selling your home." According to the BBB Code of Advertising, when using the term guarantee in advertising, the advertiser must clearly and conspicuously include a statement that the complete details of the guarantee can be seen prior to sale at the advertiser's location or viewed on the advertiser’s website. Any material limitations or conditions that apply to the guarantee must be clearly and conspicuously disclosed. BBB requested that the business add the details of its guarantee to its websites or link to its terms. The business did not add this information to its advertising.
Its site at jaxcashbuyers.com includes the logo for 'Google 5 star customer rating.' The primary responsibility for truthful and non-deceptive advertising rests with the advertiser. Advertisers should be prepared to substantiate any objective claims or offers made before publication or broadcast. Upon request, they should present such substantiation promptly to the advertising medium or BBB. The business did not provide substantiation for the claim that its business currently has a Google 5 star customer rating.
Its listing at yelp.com states "Jacksonville's #1 Trusted and Local Cash House Buyers!" Superlative statements in advertisements about the tangible qualities and performance values of a product or service are objective claims for which the advertiser must possess substantiation as they can be based upon accepted standards or tests. As statements of fact, such claims, like "Jacksonville's #1 Trusted and Local Cash House Buyers!" can be proved or disproved. The business did not provide substantiation for this claim.
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