New Auto Parts
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Information and Alerts
Alert Details
This business has 1 alert.
Ad Review
On February 5, 2007, the BBB contacted the company regarding an ad on its web site offering a Kia Spectra timing belt for approximately $28. One customer called to purchase the item and was told it cost $44.95. According to the BBB Code of Advertising, a "bait" offer is an alluring but insincere offer to sell a product or service which the advertiser does not intend to sell. Its purpose is to switch consumers from buying the advertised merchandise or service, in order to sell something else, usually at a higher price or on a basis more advantageous to the advertiser. No advertisement should be published unless it is a bona fide offer to sell the advertised merchandise or service. The company did not respond to the BBB's request to substantiate or modify the ad.
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