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Important information
- Advertising Review:BBB sent correspondence to Creating Balance on July 24, July 31, and August 8, 2023 requesting substantiation for advertised claims in their advertising and marketing materials to include https://creatingbalanceservices.com/ems-training/.
BBB’s Code of Advertising #34. Claimed Results states:
Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
Upon review of the website, https://creatingbalanceservices.com/ems-training/, BBB has found claims that would require substantiation based on our Code of Advertising #34 Claimed Results.
The claims are as follows:
Just under 30 minutes
300-400 calories burned per session
Each session is equal to 2 hours of conventional training
Benefits of EMS Training
• Tighter and better toned body
• Strengthen lower back
• Strengthen pelvic floor
• Increased energy and endurance
• Extended fat burning
• Build lean muscle mass
• Tighter skin
• Increased circulation
• Improved mood
• Corrects muscular imbalances
• Improves posture
• Reduces body fat
• Effective in reducing cellulite
The Results Don't Lie!
• 89% of people feel tighter after the first 2-4 sessions
• 4% of body fat was reduced during 6 weeks of EMS Training
• Women lost 0.5 Inch off their waist and hips
• Men lost 1 Inch of their waists and hips
• In athletes, a total muscle growth of 1.5 Inch was measured
• Obese individuals lost an average of 20lbs in 12 weeks of training as well as 2.5 Inches off their waists.
• 40% of participants had chronic back pain, after 6 weeks of training this was just 9%
• 88% of participants significantly reduced their level of back pain!
• After just 2 training units, 20% were pain free, and 50% after 6 weeks
The business had responded stating that they have information to substantiate the claims, but to date, has not provided it to BBB.
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