New Carpets
Nevin Broomes Carpet SuperstoreFind BBB Accredited Businesses in New Carpets.
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Important information
- Advertising Review:
On February 15, 2024, BBBcontacted the business regarding its use of superiority claims on their website(www.nevinbroomes.com). The superiority claims used is: "largest selection" throughout their website.
Asoutlined by the BBB Code of Advertising, Rule 27 “Superiority Claims-Comparatives – Disparagement”:
27.1Advertisers must not deceptively or falsely disparage a competitor or competingproducts or services in their advertising. Truthful comparisons using factualinformation may help consumers make informed buying decisions, provided:
27.1.1 Allrepresentations are consistent with the general rules and prohibitions againstfalse and deceptive advertising;
27.1.2 Allcomparisons that claim or imply, unqualifiedly, superiority to competitiveproducts or services are not based on a selected or limited list ofcharacteristics in which the advertiser excels while ignoring those in whichthe competitor excels;
27.1.3 Theadvertisement clearly and conspicuously discloses any material or significantlimitations of the comparison; and
27.1.4 Theadvertiser can substantiate all claims made.
BBB Codeof Advertising can be viewed at www.bbb.org/code-of-advertising.
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