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Important information
- Advertising Review:BBB promotes truth in advertising by contacting advertisers whose claims conflict with the BBB Code of Advertising. These claims come to our attention from our internal review of advertising, consumer complaints and competitor challenges. BBB asks advertisers to prove their claims, change ads to make offers more clear to consumers, and remove misleading or deceptive statements.
On June 12, 2023, BBB asked the business to substantiate claims of "The World's Leader in caller ID spoofing", "SpoofTel.com is the longest running caller ID spoofing website" and "For the past 9 years, SpoofTel Ltd. has offered the world's highest quality and feature-rich caller ID spoofing service on the planet" appearing on online advertising. BBB's Code of Advertising requires advertisers to be prepared to substantiate their objective claims. Claims that relate to tangible qualities and performance values of a product or service can be used when the advertiser has substantiation. BBB also asked the business to substantiate the claim "Most importantly, SpoofTel offers the lowest price available". Advertisers should avoid making unqualified lowest price claims. One appropriate qualification is to promise truthfully that the advertiser will meet or beat a lower price sold by others. Claims must provide substantiation.
The business did not respond to BBB's request for revisions and clarifications in its advertising.
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