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This business has 1 alert
Important information
- Advertising Review:
On March 7, 2023, BBB Serving Eastern Michigan and Upper Peninsula requested the company substantiate, modify, or discontinue advertised claims. The website advertises "Blowout Sale" with comparative savings claims. All items are marked "Sale" and shown with a current price, a crossed out price, and a dollar amount depicting a saving.
BBB recognizes that truthful price information helps consumers make informed purchasing decisions and that comparative price advertising plays an important role in promoting vigorous competition among retailers. At the same time, misleading or unsubstantiated pricing claims injure both consumers and competitors.
The BBB Code of Advertising states, "When comparing prices to one's own former selling price, current price of others, list prices, wholesale prices, or to items which are imperfect, it is important to make sure that consumers have al the necessary information to make an informed purchase." "In each case, the advertisement must clearly and conspicuously disclose which basis of comparison is being used." When comparison is made to their own former selling price, "The former price must be the actual price at which the advertiser has openly and actively offered the product or service for sale, for a reasonably substantial period of time, in the recent, regular course of business, honestly and in good faith."
The Code also states, "the unqualified term "sale" may be used in advertising only if there is a significant reduction from the advertiser's usual and customary price of the products or services offered and the sale is for a limited period of time. If the sale exceeds thirty (30) days, advertisers should be prepared to substantiate that the offering is indeed a valid price reduction that has not become their regular price."
As of April 4, 2023, the business has failed to respond to BBB requests to substantiate, modify, or discontinue its advertising. A full version of the BBB Code of Advertising is available at https://www.bbb.org/code-of-advertising.
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